Facebook Dispels Phone Rumours with a Firm 'No, It Wouldn't Make Sense'

by Sam Reynolds | Culture

For the last few months, rumours of a Facebook phone grew with an increasing intensity. As recently as yesterday, Bloomberg was reporting with certainty that Facebook had retained HTC to build the hardware and was putting its recently hired Apple engineers to work designing the user interface.

Facebook, of course, was hesitant to respond to these rumours with certainty—only coming back with vague press release statements such as, “our mobile strategy is simple: we think every mobile device is better if it is deeply social. We’re working across the entire mobile industry: with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”

Now Facebook has made its position clear: it is not building a phone. On a Thursday afternoon conference call discussing the company’s first-quarterly earnings, Zuckerberg said Facebook releasing a branded smartphone “wouldn’t make much sense” for the company to do.

With a Facebook handset out of the question, Zuckerberg expanded on the specifics on the company’s mobile policy stating that Facebook wanted their mobile app to be the most used on every device. According to Zuckerberg Facebook wants to support a system where other apps can be built on top it for a "deeply integrated" experience.

"We want to support a development ecosystem where other apps can build on top of Facebook," the Facebook founder said. "That's why we're supporting Apple and working closely with them."

"There's a big opportunity for us here," he continued. "The amount of time that people spend in the apps is greater; people come to the apps and use Facebook more when they have mobile phones. If you use the apps today, they're relatively basic compared to what I think anyone can imagine they would want from a Facebook experience on a phone."

Facebook is the most downloaded app on every mobile platform.

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Sam Reynolds

Sam Reynolds

Sam Reynolds is the News Editor of Hardware Canucks, and a Vancouver-based freelance technology writer. more

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