Facebook Offers Died in the US. Now It's Coming to Canada

by Knowlton Thomas | Culture

Facebook Offers never really took off in the US. In fact, it was killed off after just a few quiet months of testing.

Yet the social networking giant is resurrecting the service and bringing it to Canada. Offers, which is a daily deals service akin to Groupon, will let businesses send out deals to the newsfeeds of Facebook users who have "liked" them. Should that user accept the deal, they'll get an email voucher and redeem it.

Facebook Offers, much like in the US, will rollout slowly. Mark Zuckerberg's company says that Offers will initially be available "in beta to a limit number of local businesses." It will expand "soon"—assuming it does better than the US, of course.

What's interesting about Facebook's model is that it doesn't charge businesses to inject deals into users' newsfeeds. But it does push ads to correspond with the deal campaign.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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