Facebook plans to unveil a redesign of user profiles this week during its f8 developer's conference.
Insider sources cited across numerous media outlets describe the change as "major."
Here’s what we know so far about the profile redesign:
- The redesigned profiles will be more “sticky,” says one source. One of the goals of the new profiles is to get users to stay on them for longer.
- We already knew Facebook is launching a media platform at f8. However, we’ve also learned that the platform — which will include music and video from partner sites — will display the media content a user is watching or listening to on their profiles. Essentially, when you’re listening to Lady Gaga on Spotify, your friends can see and access that on your Facebook profile. This confirms a recent New York Times report.
- The redesigned profiles are part of a larger push into social ecommerce. We don’t exactly know what that means, but we’ve heard whispers that Facebook intends to give Facebook Credits more prominence. We’ve also heard that a Facebook app store may emerge at f8.
- Facebook’s push into ecommerce may be related Project Spartan, an HTML5-based mobile platform rumored to be launching soon.
Facebook is being Apple-esque with its secrey on this, but it definitely sounds plausible. The social network has a reputation for making changes often to its website, so the news should surprise few. Thursday could be a big day for the future of Facebook.