Facebook Wants Users to Shop Directly from Social Network

by Knowlton Thomas | Culture

Facebook is testing a new feature that would allow users to shop directly from its site.

Following a deal between Pinterest and Shopify, the world’s largest social network is looking to enter the e-commerce space. Members of the world’s largest social network would be presented with “buy” buttons to acquire goods through advertisements or posts on the site, according to Facebook.

This isn’t new territory for Facebook, which now has more than 1.2 billion active users. Facebook Credits, a virtual currency for in-game purchases, was launched with limited success and abandoned in 2012.

Twitter, another major social network, is also dabbling in e-commerce. A partnership with Amazon allows users to shop by hashtag.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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