Facebook’s Social Design

by Ben Wise

Earlier this week I had the good fortune of attending the BlackBerry World conference in Orlando, Florida (disclosure: RIM is a client). I’m not going to go into all the details of the conference, but there is one thing I would like to share.

During the keynote on Tuesday morning, Carolyn Everson, Facebook’s VP of Global Marketing Solutions spoke about the concept of Social Design.

Social Design is a mantra of the world’s largest social network and one that they try to live by in all that they do. Apparently there are bumper stickers saying Social Design all over their offices. According to Everson, there are four key components to Social Design:

  1. People first, content second
  2. Make sharing simple and fast
  3. A few can activate many
  4. You friends are there

Sounds pretty simple, but Everson shared some amazing examples of how Social Design helps Facebook succeed.

When Facebook first launched their Photos application, it was lacking many features that were already available on existing photo sites. However, by adding the Tagging functionality, they gave Photos a Social Design which helped make the product an instant success.

Brands everywhere should learn from the principles of Social Design and apply them not just to new products and services, but to how they manage their brand and go to market.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Ben Wise

Ben Wise

Ben Wise currently works in the Rich Media team at Google, working with some of the biggest media agencies in Canada to bring their Rich Media campaigns to life. Prior to joining Google, Ben worked as a Brand Consultant at LEVEL5 Strategic Brand Advisors, where he helped develop brand strategy for brands across multiple industries, including technology, financial services and entertainment. Ben... more

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