fflap gives eBay sellers better reach through social media

by Liam Britten | Culture

eBay sellers will find that they too can leverage the power of social media for greater success thanks to a new online tool called fflap.

Fflap connects sellers with potential customers through Facebook and Twitter, with the aim of improving transparency. After all, customers want to buy from a real person, not an anonymous eBay profile; fflap gives sellers the chance to offer that transparency.

With fflap, you can schedule regular promotion of items with automatic Facebook and Twitter updates, view what other sellers are selling, track sales, and get detailed reports about what kind of social media posts are driving the most traffic to your items.

While fflap is based in the U.K., it has a definite Canadian connection: their marketing is being handled by Vancouver-based Invoke Media. Invoke has worked with a wide variety of major companies like Walt Disney, Viacom, MSN, Dove Soap, State Farm and Wells Fargo, just to name a few. Invoke specializes in social media marketing, which makes perfect sense for fflap and their social media focus.

While fflap has been operational since April 2010, it just launched its second-generation tool on February 14th with help from Invoke Media. You can check out the rebuild of the fflap website here.

Vancouver, British Columbia, Canada

Invoke partners with the big thinkers behind startups and established brands to create new revenue and digital service opportunities. For us, every day is a chance to solve problems in new ways and unearth big-impact ideas. Our process is rooted in collaboration, so we incorporate multiple perspectives as we ideate, prototype, and refine our way towards a solution. more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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