Figure 1, an 'Instagram for Doctors,' Raises $4 Million from Union Square Ventures and Others

by Rob Lewis | Business

A Toronto-based medical photo sharing app has raised $4 million in financing.

Figure 1 today raised $4 million in a round led Union Square Ventures for its app that, at 125,000 users, is drawing medical professionals in like a magnet. The app is drawing a million photo views every day and comments from medical professionals have topped 60,000.

According to Fortune, who broke news on the raise, Figure 1 offers a visual shorthand for healthcare professionals looking to compare notes: it's a social network of images of medical injuries that are user-tagged by anatomy (brain, lower limb) and specialty (pediatrics, cardiology)—an "Instagram for doctors."

The company’s earlier backers, Version One Ventures and Rho Canada Ventures, also participated in this latest round. The company was named to the Techvibes 20 in April. 

The app launched two years ago in 2012 and so far has enjoyed minimal competition, but Fortune predicts the space to heat up soon. The app was founded by Joshua Landy, Richard Penner, Gregory Levey.


Rho Canada
Montréal, Québec, Canada

Rho Canada, based in Montreal, is dedicated to backing leading, early-stage technology-based companies in Canada. Formed in 2006, Rho Canada is affiliated with Rho Ventures in the US and leverages off Rho Ventures' 25+ years of experience in investing in venture-stage companies. The Rho Canada team is led by Jeff Grammer and Antoine Paquin, serial entrepreneurs who have previously successfully... more

Version One Ventures
Vancouver, British Columbia, Canada

Above everything else we invest in entrepreneurs, not businesses. We love passionate entrepreneurs with deep domain knowledge. Entrepreneurs with great product and design instincts. Entrepreneurs who want to change the world but know that in order to do so, they need help. And yes, we love to help, when and where ever we can. Besides the founder team we look for a few more things when... more

Figure 1
Toronto, Ontario, Canada

Figure 1 is a startup based in downtown Toronto with a focus on bringing innovation to healthcare. We have a very strong user base on iOS, Android, and the web. We’ve received considerable media coverage in outlets such as the Wall Street Journal, BBC, Fortune, and CNN. We were listed as one of the top 8 startups to watch in 2015 by Inc. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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