Have you ever dreamed of calling the play? I have. And I've done it. At the Hockey Hall of Fame in Toronto, visitors are able to call some of the more memorable plays in hockey history.
And now Canadians are being encouraged to do the same with the Vancouver Olympics.
Call.CTVOlympics.ca allows fans to choose a clip, record it, and then save their videos to the site, all in the hope that their clip will be broadcast during the Olympics! Fans get to choose between the following clips which include some of Canada's greatest moments in Olympic Games history: Elizabeth Manley's 1988 silver medal in Calgary, Gaétan Boucher's 1984 gold medal in Yugoslavia, Men’s Hockey Team gold from 2002 and much more.
Fully hosted on Filemobile infrastructure, the site uses the Content Community, which hosts all of the content and organizes and manages information in an orderly fashion allowing easy access for users. Facebook Connect is enabled throughout the site. This allows for a simple log in as well information and posts to be broadcast throughout the users Facebook feed. The site also makes great use of Filemobile's translator, adding a bi-lingual aspect to it.
Techvibes recently had the opportunity to interview Alon Marcovici, Vice-President of Digital Media and Research for Canada’s Olympic Broadcast Media Consortium, about the call.CTVOlympics.ca website. Here is that conversation:
What is the purpose of call.ctvolympics.ca? What is CTV trying to accomplish with this site?
You Call the Play, presented by Samsung is an interactive online game where Canadians can relive their favourite moments from Olympic Games history and experience what it’s like to step behind-the-mic and announce that Canada has won gold. Visitors can watch a video from a great Olympic moment, rehearse their ‘call’ and record the play-by-play to share with friends and family. By allowing visitors at CTVOlympics.ca and RDSolympiques.ca to ‘call the play’ and engage with archived Olympic video, we offer them the opportunity to ‘become an Olympic broadcaster’, building on our commitment to deliver an online Olympic Games experience like never before. The user is the star of ‘You Call The Play’ and the more participants contribute their renditions of these great Olympic Games ‘calls’, the more viral this game becomes. Some of the submissions to date have been both creative and wildly funny!
Why did u choose FileMobile?
FileMobile has partnered with CTV’s digital team in the past to host content as well as organize and manage information delivering easy access for users. ‘You Call the Play’ presented by Samsung and its infrastructure are fully hosted by FileMobile and they were responsible for the integration of Facebook Connect into the site which allows user videos to be shared through a participant’s Facebook feed.
What kind of traffic are you experiencing on call.ctvolympics.ca?
As Vancouver 2010 inches closer we expect more and more submissions to ‘You Call the Play’ presented by Samsung from visitors to CTVOlympics.ca and RDSolympiques.ca. Come February 12 (the first day of the 2010 Winter Games) Canadians will be looking for ways to experience and interact with the Olympic Games and ‘You Call the Play’ is one of many fun and exciting options for visitors to our websites. From Fantasy Games to Social Media, the Consortium’s web coverage of Vancouver 2010 will be unlike any previous digital offering in Canadian history.
Any user feedback or commentary on the site or on the blogosphere about the site?
Comments from ‘You Call the Play’ presented by Samsung participants and visitors have been tremendously positive. With special video submissions from Consortium Olympic broadcasters Martine Gaillard, James Cybulski and Aliya Jasmine-Sovani, ‘You Call the Play’ is off to a great start with user ‘calls’ of Team Canada’s gold medal win at Salt Lake 2002 and Brad Gushue’s curling victory at Turin 2006. As Canadians relive these great Olympic Games memories through ‘You Call the Play’, we hope to share the excitement of Vancouver 2010 as our athletes strive to make new memories on home soil.