Firesale Continues in 2012: You Can Now Buy a $700 BlackBerry PlayBook for Only $300

Last year, RIM went nuts with BlackBerry PlayBook sales, offering its 16 GB model for as little as $199 (and $99 to employees!). However, the 64 GB model never went below $399.

Today Research In Motion has done two things. First, its "extended" these so-called "limited time" offers by an entire month, until February 4th. Second, its dropped the 64 GB PlayBook to a new low: $299, or more than half off its original $700 retail price.

The question is, how can RIM ever sell these devices at full price again? Who will pay $500 for a 16 GB device after it was available for $200 for months? RIM's tablet firesale has already incurred $500 million in losses and the devices are still selling poorly.

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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