Fit Brains flexing its muscles in Brain Gym

by Rob Lewis

This week on the network, Canwest reporter Shannon Proudfoot wrote about the exploding interest in brain fitness games and Vancouver’s own Fit Brains got profiled in her article titled 'Brain Gyms' a new industry.

People start noticing memory slips and looking for solutions around age 40, says Michael Cole, CEO of Vancouver-based Fit Brains, which launched a series of online games in September targeting five major "brain muscles" or cognitive functions such as memory and logic.

"I hate to be the bearer of bad news, but after 25 it starts to decline," he says.

Carol Richards started playing Fit Brains games a few months ago and got hooked on Busy Bistro, a colourful game that uses recipe and grocery shopping tasks to train players' memories. The Vancouver resident, who is in her 50s, says her scores have improved over time, but the most obvious payoff is in the real-life grocery store.

"Typically, you go to the grocery store and you've got the list," she says. "With this game, you look at a recipe and you'll remember just by practising. You go to the grocery store and you don't need the little recipe card."

According to SharpBrains, a market research firm and “Brain Fitness Authority”, consumer sales in the  brain fitness game space rocketed from an estimated $5 Million in 2005 to $80 Million in 2007.

Fit Brains CEO Michaal Cole was named to our Digital Media People to Watch in BC in 2009 list earlier this week and their site worked its way up to #18 on the January 2009 Vancouver Startup Index.

Vivity Labs
Vancouver, British Columbia, Canada

Vivity Labs is a company focused on delivering unique and entertaining brain fitness products. Our first product is Fit Brains, an online platform ( featuring fun and engaging games that exercise the five key cognitive areas of the brain. The games offer a variety of activities that help users of all ages maximize and round-out brain skills in an entertaining fashion. The... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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