FITC goes mobile and talks future trends in the industry

by Soniya Monga | Technology

Back for its second year, FITC Mobile is one of the only events covering all aspects of mobile content development, completely packed with presentations, demonstrations, and panel discussions. With some of the most interesting and engaging presenters from around the world, FITC Mobile ended off Mobile Innovation Week in Toronto with a lasting impression.

The event included two full days of presentations with three channels for engagement, plus one optional day of pre-conference workshops, covering iPhone/iPad, Android, Flash 10.1, Windows Mobile, HTML5, Unity, Marketing, Usability, and other relevant topics in the mobile world.  Over 30 presentations and panels covering all aspects of mobile development took place with speakers including Sathya Iyer (, Boris Chan (, Kunal Gupta (, Tom Higgins (, Mark Dogerty (, Owen Goss ( and plenty more.

Covering technical aspects of development but also marketing, funding, and other business aspects of mobile development, conference organizers confirmed that close to 400 attendees from around the world were in attendence.

Some key learnings from the event were notions that the mobile arena continues to be fragmented making the experience and direction of the industry slower to hit mass adoption in relation to the rest of the world, from the presentation "Canada to the World: from Front Street." Another interesting question that was raised was anticipation of what the future of broadband consumption for developing nations around the globe will look like and what this will mean for the future of the mobile industry. 

We're looking forward to seeing what Mobile Innovation Week 2011 will bring in this rapidly evolving space.

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Soniya Monga

Soniya Monga

From the world of finance to high fashion, and non-profits to technology, Soniya is currently exploring the power of the digital landscape for business to business marketing as a Relationship marketer within Microsoft Canada’s Small and Mid-Size business community. Soniya’s background includes roles at Morgan Stanley along with previous stints in Public Relations at Faulhaber PR. She has been... more

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