Popular mobile app Flipboard has expanded into China. Partnering with Chinese companies Sina and Renren, the startup's expansion marks its first local-language launch. In what is the company's first international edition, Flipboard's news aggregation will read in Chinese.
While the smart-magazine-on-a-tablet app is broadening its horizons in that regard, Flipboard isn't expressing much interest in expanding beyond the iPad. While most popular apps launch on iOS devices first, many quickly launch on other major platforms like Android and BlackBerry to reach a fuller audience. Not so for Flipboard.
Founder Mike McCue cites a lack of Android tablets and Apple's obsession with simple and beautiful design as the reasons why he first launched Flipboard on the iPad and why he has not yet expanded to Google's mobile platform. Instead, Flipboard's second app was for the iPhone, growing vertically within the iOS spectum. At LeWeb 2011, Mike affirmed that Flipboard—which has been downloaded nearly 5 million times on the iPad—has no plans to support Android tablets in the near future.