Follow the UX Leader in Vancouver
Follow the UX leader was founded in September 2009 with an idea in mind: Learning should be hands on, interactive, and fun. Although it isn’t a new idea, it does certainly fade in popularity as individuals grow up.
Follow the UX Leader, with their interactive approach to learning, will be hosting 4 workshops at the Moda Hotel in Vancouver starting on October 24 until October 28. Each event will be all day and each day will have a different event. Jeff Parks and Kristina Mausser are the leaders of the Workshops each with excellent and extensive experience. Jeff Parks is the president of i.a consultants inc. and is a member of the Board of Directors for Information Architecture Institute. Kristina Mausser is the owner of Digital World and has founded Content Ottawa and is a contributor for UX matters.
If you are able to attend on any of these days, this is what you can expect to learn:
User Experience Design (Monday, October 24)
Key Topics covered:
- The Global Experience: The effects of individualization vs. Globalization, the impact of different points of views globally on the portrayal and understanding of messages, and the complexity of modern day communication.
- Living Personas: the necessity of using personas to understand user values and behaviour on the web and mobile.
- Wire framing: participants will create wireframes that clearly delineate the structure and functionality of a new site balancing the needs of the living persona against the organizational objectives
What you’ll learn:
- Creating and Using Personas
- Paper Prototyping for Web and Mobile
- Designing for a Global Audience
- Wireframing
- Remote and Moderated User Testing
Information Architecture (Tuesday, October 25)
Key Topics covered:
- Your Website Is About You, Not For You: differentiating between data and information, architecting for a strong foundation for web and mobile success
- Working With and Using Personas: scenario writing, addressing pain points and frustrations, the importance of psychographics and technographics in design, labelling and categorization.
- Global Perspective on Structure: Discussing the impact of global audience on the structure and labelling of information
What you’ll learn:
- Open Versus Closed Card Sorting
- Developing a Sustainable Website Structure for Web and Mobile
- Creating and Using Personas
- Getting Buy In From Inter-Disciplinary Teams
- Architecting Taxonomies and Building Faceted Classification
Writing for the Web (Thursday, October 27)
Key Topics covered:
- User Experience versus Marketing / Communication: reader vs. user, eye tracking analysis, and effective messaging for the purpose of the website
- Keyword Research: Discussion of keyword research for meta-data, tagging and Googl
- Writing 150 Words or Less
- Writing Searchable Web Content: Hands-on exercise writing plain language content using the vocabulary of the target audience
What you’ll learn:
- Writing Web Content That “Speaks” To Your Readers
- Working with Style, Tone, and Punctuation
- Writing for Social Media & Mobile
- Creating Persuasive Content for Online Engagement
- Search Engine Optimization
Content Strategy (Friday, October 28)
Key Topics covered:
- Content Strategy and the Organization: : the history of content strategy, approaches and core competencies of a content strategist, and how content strategy transforms an organization’s content into a business asset
- Content Strategy for Social Media and Mobile: How to plan for and govern content in a multi-channel digital environment, including social media and mobile
- Content Analysis: How to turn content dumping into content strategy for long-term publishing success
What you’ll learn:
- Planning For Content Using Analysis, Audits and Site Search Analytics
- Delivering Content Across Social Media & Mobile Channels
- Creating and Using an Editorial Calendar
- Content Curation, Archiving and Tagging
If you wish to participate in any of these events or will like more information you can visit their website here.
