I recently had the opportunity to chat with John Robinson, who is the Community Manager for Toronto-based start-up Joyspoon. Here is a little bit of that conversation:
What is Joyspoon?
Joyspoon is a service which helps publishers build a loyal audience. Online publishers are excellent marketers by nature but most lack an effective method for creating repeat readers. With Joyspoon, it's easy to convert casual readers into loyal community members.
How does Joyspoon help content providers create loyal community's?
Joyspoon helps publishers grow loyal audiences by reaching the people who care, in the places they feel most comfortable online.
You mean accessing content via different tools and technologies?
Readers love publishers who use Joyspoon because they get the content they want, delivered to them in their favorite places online. Joyspoon lets publishers reach their audiences across the internet's most popular destinations, without doing any extra work. With applications on mobile devices, social networks and desktop operating systems, publishers now have a way to track and engage their audiences without having to maintain presences on multiple networks.
Let's take a step back. What was the genesis of Joyspoon?
Our co-founders, Andrew Echenberg (President) and Jeff Busby (Lead Developer), saw a unique opportunity to help publishers effectively make use of digital media. Engaging readers on a variety of platforms and devices is a time-consuming and technically challenging exercise. Most people are overwhelmed by the digital space, they often don't know where to start when they think of moving their publication or business communications online. Joyspoon is dedicated to making this transition easy for online content producers, allowing them to effectively reach and engage their audiences anywhere online.
What about yourself? What were you doing before Joyspoon?
After graduating from Queen's University, I started a company called TechTeach which focused on teaching seniors and adults how to use computers and electronics. Helping people use technology effectively is a rewarding experience but being a solo entrepreneur is a tough job. After a year of running TechTeach, I decided to pursue my dream of working for a web development start-up. Working in an fast moving space with a tremendously talented team made Joyspoon a perfect fit.
Finally, do you have any tips you'd give to an aspiring tech start-up?
Figure out exactly what problem you're solving for people and then run your idea past anyone who will listen. It's important to get real-world perspectives on what you're doing. Talking to people outside of the development world not only gives you great experience developing your pitch but it also gives you the opportunity to see how a broad range of people would value your product or service.