Fonolo navigates past phone menus

Fonolo, a Toronto-based startup in the web telephony space, is aiming to make it easier to deal with large companies over the phone. Shai Berger addressed an iPhone-centric session at the Pacific Northwest Wireless Summit at the Hyatt Regency in downtown Vancouver. Fonolo's main concept is "deep dialing", which skips past the often irritating menus on corporate networks and navigate a phone menu visually, skipping to exactly what you need. Fonolo is also a call tracker, using "intelligent tracking" to trace what calls you made with your phone. Essentially, the app brings the menus of the last century into this one, Berger said.

Fonolo works by "spidering" different phone menus, mapping out the menus and crafting them into web and mobile based menus that you can then access much more easily. An iphone app and other mobile apps are expected soon, and the company hopes to monetize by also offering premium services.

Berger also teased the audience with future plans for getting rid of "hold", and moving power from operators in corporations to consumers.

Wireless Innovation Network of British Columbia
Vancouver, British Columbia, Canada

British Columbia is home to the wireless industry's leading players. BC's wireless cluster encompasses all areas of the wireless technology value chain, from infrastructure and devices to enabling software and peer-to-peer solutions. We are home to established world leaders, such as Sierra Wireless, MDSI and Glentel to up and coming innovators, such as Colligo, TELOS, WebTech Wireless, Contec... more

Toronto, Ontario, Canada

Fonolo provides cloud-based call-back software for the call center. With Fonolo, your customers will never wait on hold again, regardless of where the conversation begins – web, mobile, or inbound call. A growing list of organizations, including RBC, L'Oreal, Nutrisystem, Thomas Cook and the Boston Globe trust Fonolo to improve the call center experience for their customers. Fonolo has... more

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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