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PeerFX aims at the exchange market

Posted by Warren Frey on Mon, November 17, 2008 9:28 AM · Filed under Vancouver, Victoria , Funding & Exits, Startups · Comments

PeerFX is a venture looking to work around the "middle-man" fees that banks charge on foreign exchanges. $3.1 trillion is exchanged daily in on currency exchanges, and PeerFX's goal is to reduce the fees paid in order to exchange money between currencies. Florence Leung of PeerFX presented the companies case at the 24th Angel Forum at the SFU Harbour Cente in Vancouver this Monday.

PeerFx works by acting as the middleman in a currency exchange, offering lower fees to individuals and small businesses. By adopting a peer to peer model, PeerFx said they are able to eliminate the bid-ask model commonly used in FOREX and give customers the median rate, also known as the "Interbank" rate. At first the company would target the business sector, then move to individual users at a later date.

PeerFX pointed to Prosper.com as an example of a company that follows a similar model, working to facilitate personal loans for individuals and small business.

The PeerFX founders feel they are an excellent acquisition target, particularly for companies like Amazon.com and Ebay, who have already proven they will buy online exchange companies like Paypal if it helps them provide value to their customers.

 
Company:
PeerFX
Website:
http://www.peerfx.com
Location:
Vancouver, British Columbia, Canada

PeerFX is an online peer-to-peer currency exchange. By bringing people together to exchange with each other instead of through the banks, we... [more]

 

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Warren Frey
Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens...[more]

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