Shattering previous records held by social media heavyweights Justin Bieber and Lady Gaga, troubled actor Charlie Sheen's new twitter account skyrocketed to the number four spot on Empire Avenue's Twitter index.
Virtual shares in Charlie Sheen have been trading at unprecedented levels in recent days, as the tremendous popularity of his Twitter account has propelled him to the upper echelon of social media power players. On the Social Media Exchange at Edmonton startup Empire Avenue's website, hundreds of investors have purchased more than 25,000 shares in just three days, increasing his share price from just 9.75 Eaves to 53.91e at the time Empire Avenue's blog
Charlie has more than 1.6 million followers on Twitter and a constant stream of engagement, but Justin Bieber and Lady Gaga have more than 7 million followers each, plus over 20 million Facebook fans apiece - yet failed to excite investors equally as the disgruntled, embattled actor.
"Charlie Sheen's incredible rise to Twitter fame is a perfect example of the power of social media and the increasing importance of personal branding,” said Duleepa Wijayawardhana, CEO of Empire Avenue. “We’ve never seen anyone’s stock in such high demand. If Mr. Sheen were to extend his brand to Facebook, YouTube, Flickr and other outlets, there’s no telling how far his share price could climb.”
Prospective virtual investors can visit Charlie's Empire Avenue page to get their own slice of his pie.
View Empire Avenue's original blog post here.