FounderFuel Grad Raises $500K To Revive Apps From The App Store Graveyard

Posted by Rob Lewis

Montreal startup ooomf announced this morning that they have raised $500K in seed funding and are launching their public beta.

The financing round was led by Montreal-based early stage seed fund Real Ventures and included BDC Venture Capital and a number of angel investors. ooomf is a graduate of FounderFuel's Spring 2012 cohort.

ooomf is a mobile app discovery platform that helps developers market their applications and allows users to discover and participate in the creation of mobile apps, whether the app is just an idea, coming soon, or already in the App Store.

“Because there's over 600,000 apps it can be so frustrating unless you know exactly what you're looking for” said Mikael Cho, Co-Founder and CEO of ooomf.

Cho continues, “It's just browsing icons and ratings, there's no magic. But if you thought this was bad for someone trying to find an app, it's far worse for someone trying to sell one.”

ooomf offers a suite of engagement and storytelling tools to help developers connect with users, who then have the opportunity to participate in an app’s story: from voting on an icon design, to helping craft its branding or messaging.

“We’ve already seen it with websites like Kickstarter. What really captivates end users is that they to can be a part of a project’s story,” said Cho, “ooomf creates a desire for end users to identify and support their favorite app makers.”

Company:
Real Ventures
Website:
http://www.realventures.com
Location:
Montréal, Québec, Canada

We look for inspiring entrepreneurs who exhibit unique insight and appreciation of their target market and industry. You can be first time or seasoned. If you have passion, vision and a big opportunity we want to work with you. We’ve had our successes and failures, so we should know what you’re going through and so we look for entrepreneurs who want our input and are open to this collaborative approach. We look to... more

Company:
FounderFuel
Website:
http://www.founderfuel.com
Location:
Montréal, Québec, Canada

At FounderFuel we believe startup success is more about the people than the idea. We take a lot of care in choosing the smartest and most resourceful, dedicated and passionate people we can find. Once selected to join the program, you’ll be surrounded by a few like-minded entrepreneurial teams for an 12 intense weeks. You will be developing your business within an ecosystem of experienced entrepreneurs, top... more

Company:
Crew
Website:
http://www.pickcrew.com
Location:
Montréal, Québec, Canada

Crew was founded in February of 2012 and is based in Montreal, Canada. Crew is the online marketplace for creative talent - a trusted community where you can connect with the world's most talented mobile and web creators to build your dream mobile app, website, or brand. We're on a mission to change the way digital products are built. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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