FounderFuel grad returns to Vancouver with $1.1 Million Series A round

by Rob Lewis

Playerize went from Vancouver to Montreal in late 2011 to join startup accelerator FounderFuel and now they're back in Vancouver with a $1.1 Million round of fresh financing.

The Series A round includes Real Ventures, Rho Ventures, Mike Edwards of Initio Group, David Chamandy of Machkor, Martin-Luc Archambault, Dan Robichaud, and Jason Bailey.

Self-described as the “Google Adwords of game advertising”, Playerize helps game studios increase revenue from online game play and find new players for their games at "huge scale". The company uses direct advertising and search networks to increase player acquisition as well.

Playerize plans to use the financing round to serve more game studios, expand its sales and development teams and secure more traffic sources for ad distribution. It also plans to develop its beta email service, which focuses on player reengagement.

At FounderFuel's Demo Day in November Playerize announced that they had closed a $250k seed round from Rho, Real Ventures and a handful of local angels. Turns out the event drummed up much more interest from investors.

Playerize was founded in 2011 by Lyal Avery and Jeff Magnusson and is currently hiring.

Montréal, Québec, Canada

FounderFuel is a top tier mentor-driven accelerator that helps early stage web, mobile and SaaS startups raise seed capital. We believe startup success is more about the people than the idea. We take a lot of care in choosing the smartest and most dedicated, passionate and resourceful people possible. Our intensive 12 week program accelerates your startup by helping you to increase traction,... more

Vancouver, British Columbia, Canada

Playerize makes it easy for anyone worldwide to purchase or earn your virtual currency. Our flagship product, the SuperRewards Offer Wall, delivers highly-targeted advertising offers and scores of locally-relevant direct payment methods to millions of users online every day. Playerize has offices in Vancouver and San Francisco. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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