FounderFuel shines with nine Startups on inaugural Demo Day

Posted by Rob Lewis

Today Montreal's FounderFuel officially unveiled the nine graduating teams from their first cohort at their Demo Day.

The teams pitched to a full house at Monument National that included 120+ investors from Canada and the US as well as over 400 people from the local startup community.

Leading off the batting order was web monitoring tool BlameStella. BlameStella co-founder Delano Mandelbaum explained that while web monitoring is a crowded space, it is ultimately broken and there is a huge unserved market for their easy-to-integrate product.

In the two-hole was Editola co-founder Mathieu Simard. Editola wants to transform the way you explore and read the news by using the community to build the most accurate view of every news story, all in a single-page.

Up third was university inspired OOHLALA. Co-founder Daniel Jameel described their mobile app that helps students take control of their college life - finding parties, people and cheap pizza on campus. OOHLALA was signed up 40 student organizations to date and is looking to raise $700K of which $400K is already committed by a strategic partner.

Cleanup Hitter Playerize didn't disappoint. Co-founder Jeff Magnusson demonstrated actual hockey stick revenue growth for their platform that delivers player installs for social and mobile games from diverse channels at "huge scale". Rho Ventures Jeff Grammar introduced Playerize and announced that they've closed a $250k seed round with money from Rho, Real Ventures and a handful of local angels.

In the heart of the order in the #5 and #6 spots were PlayTakesAll and Seevibes respectively.

PlayerTakesAll is a viral campaign & referral management platform that enables advertisers to extend the reach of their marketing efforts. According to co-founder Phil McKegney PlayerTakesAll helps clients leverage traffic, engage social networks and increase the effiecieny of their marketing campaigns by up to 50% while rewarding site visitors.

Seevibes' Laurent Maisonnave explained that while TV is the most popular topic across Facebook and Twitter, there is no way to measure audience engagement on social networks. Seevibes is a Social Media TV Rating platform that measures TV show engagement across a number of social media channels and packages that data for the advertising industry.

FounderFuel Mentor Harley Finkelstein introduced Vuru's Yoseph West to present 7th. West explained that Vuru makes sense of stocks by taking complex financial statements and distilling them down into clear, transparent reports that show investors the fundamentals that matter.

Wavo.me is a social music player. Co-founder Conor Clarke opened his pitch by explaining that the iTunes user interface hasn't changed significantly in ten years and even the newest player in space, Spotify, hasn't done much more to innovate. Clarke's music player stresses finding, keeping, and sharing music by leveraging the YouTube platform to collect, manage and play music and videos.

Up last was Willet's Fraser Harris. According to Harris, traffic from social networks converts half as well on e-commerce sites as traffic from Google. Willet's goal is to increase conversion rates of social traffic and become the 2nd e-commerce funnel behind Google. Willet is the missing step from social browsing into shopping, and converts the mindsets of people without any intent to buy into paying customers.

Applications for the FounderFuel's second cohort, scheduled to start on February 20th of next year, can be submitted to the FounderFuel website until January 7th.

Kudos to Real Ventures for pulling off a great event and what looks like an excellent inaugural cohort.

Company:
FounderFuel
Website:
http://www.founderfuel.com
Location:
Montréal, Québec, Canada

At FounderFuel we believe startup success is more about the people than the idea. We take a lot of care in choosing the smartest and most resourceful, dedicated and passionate people we can find. Once selected to join the program, you’ll be surrounded by a few like-minded entrepreneurial teams for an 12 intense weeks. You will be developing your business within an ecosystem of experienced entrepreneurs, top... more

Company:
Playerize
Website:
http://www.playerize.com
Location:
Vancouver, British Columbia, Canada

Playerize makes it easy for anyone worldwide to purchase or earn your virtual currency. Our flagship product, the SuperRewards Offer Wall, delivers highly-targeted advertising offers and scores of locally-relevant direct payment methods to millions of users online every day. Playerize has offices in Vancouver and San Francisco. more

Company:
Vuru
Website:
http://www.vuru.co
Location:
Montréal, Québec, Canada

The way we approach the stock market is different than most. These are the fundamental principles we follow: Understanding the business behind the stock is the first and most important step in any investment decision. Emotions should not affect decisions to buy or sell, only objective analysis. The market price of a stock has no impact on its value. Over the long term, value investing is the best way... more

Company:
wavo.me
Website:
http://wavo.me
Location:
Montréal, Québec, Canada

Wavo.me let's you collect and build playlists out of the music and video being shared on your social networks. more

Company:
Editola
Website:
http://editola.com
Location:
Québec, Québec, Canada

Editola is the next generation of news editing. It uses the community to build the most accurate view of every news story. The best articles, videos and opinions, all in one place. more

Company:
Willet
Website:
http://willetinc.com
Location:
Kitchener-Waterloo, Ontario, Canada

Willet is the first ecommerce lead generation platform focused on people without the intent to buy. We turn social browsers into shoppers. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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