'Four 4 Canada' Initiative Launches to Counter 'Fair for Canada' Campaign by Rogers, Telus, Bell

Posted by Knowlton Thomas

Yesterday we reported on a new campaign called "Fair for Canada" that was jointly launched by our nation's three major telcos: Rogers, Telus, and Bell.

The campaign is aimed at getting Canadian consumers on the side of the telcos, but it has thus far had the opposite effect—customers are enraged by the campaign's insultingly patronizing approach.

Now someone has launched a counter-campaign called "Four 4 Canada," a play on words alluding to the fact that the government (and any sensible consumer) wants a fourth legitimate competitor to enter Canada's wireless oligarchy, a situation that the Big Three are adamantly trying to prevent from happening.

SEE ALSO: Canadian Telcos Raising Their Prices to Spite CRTC's New Consumer-friendly Rules

The brand new campaign aims to have customers share their not-so-pleasant stories about how the Big Three rip off Canadians. It's skeletal at the moment—the official Twitter handle has a single follower, Telus—but given the fervency of backlash against Fair for Canada, could pick up steam.

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Bell Canada
Website:
http://www.bell.ca
Location:
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television,... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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