Four tech companies make list of Canada's 15 most valuable brands

Posted by Knowlton Thomas

Brand Finance recently released new analysis of the world's top brands, including Canada's.

Of Canada's 15 most valuable brands,  4 of them are technology companies. No surprises here, and little changes from January. The Big Three telcos—Rogers, Telus, and Bell—made the list, as did BlackBerry.

Bell is ranked 6th, up from 8th in January. Rogers remained the same in 9th. BlackBerry dropped a dramatic 5 spots to 10th, the biggest leap (good or bad) of any brand in the list. Telus improved slightly, up 1 spot to 13th. 

BlackBerry's brand value may be down, but its rating is AA+, above the Big Three, which each have an AA rating (Rogers lost its plus rating, while Bell and Telus didnt have it to begin with). However, BlackBerry's January rating was an AAA+, so it still deteriorated. In fact, BlackBerry was the only Canadian tech company in the top 15 with that rating in January. None have it now.

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Bell Canada
Website:
http://www.bell.ca
Location:
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television,... more

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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