Foursquare inks plethora of major deals

by Knowlton Thomas

Foursquare, the popular location-based social network, has just signed big-time deals with several major media companies.

Foursquare has previously formed successful partnerships with Canadian companies - mostly notably Metro Canada, the free daily, and Translink, B.C.'s public transportation authority.

The groundbreaking partnership that Foursquare formed with Metro in January was described as a "revolutionary idea." People who followed Metro on Foursquare were then able to receive special online content based on their exact location - for example, accessing a restaurant review when they checked in nearby.

"Metro has always offered readers the right information at the right time and place, and Foursquare lets us take that to the next level," said Jodi Brown, Marketing and Interactive Director for Metro. "We're now highlighting specific articles at the exact time and place that they're most useful, which is in some ways a revolutionary idea."

The deal with Translink was similar, and timed to take advantage of the 2010 Winter Games in Vancouver. Foursquare developed a special Translink "badge," which was awarded to Foursquare users who checked in to a Translink location 10 times.

“We’re excited to partner with Foursquare,” said TransLink online communications advisor Jhenifer Pabillano.  “We’ve been advising people that there could be longer-than-usual waits for buses or trains during Games Time, and this is a great way for our customers to have a little fun even during those waits.  Foursquare makes it easy for Olympic visitors and current residents to discover new places connected to transit; just start up Foursquare and see what others have recommended near your transit stop.”

On the heels of its Canadian deals, Foursquare has trailblazed past any doubters, with major US company partnerships. Foursquare is now partnered with the Today Show, Zagat, Warner Bros., and HBO, as well as ChicagoPage.

Seattle, Washington, United States

We're all about helping you find new ways to explore the city. We'll help you meet up with your friends and let you earn points and unlock badges for discovering new places, doing new things and meeting new people. more

Metro Canada
Toronto, Ontario, Canada

Metro is Canada’s #1 free national daily newspaper publishing coast to coast in Vancouver, Edmonton, Calgary, Toronto, Ottawa, Montreal and Halifax! 1.1 Million readers do it daily! Metro is the largest and fastest growing international newspaper in the world. More than 70 Metro editions are published in 21 countries and 100 major cities across Europe, North & South America and Asia. Metro has... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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