Frank & Oak, the Best New Canadian Startup of 2012, has launched an app for the iPhone. And the Montreal-based company called on a fellow Canadian startup, Toronto's Xtreme Labs, to build it.
The menswear brand's new app offers high-res product shots, in-app purchasing, and of course access to its "Hunt Club." Frank & Oak says that the app will provide "a simplified shopping experience" and allow users to browse by category, update their profile, and be push notified when limited collections hit the shop.
“We focused on creating an intelligent and efficient style experience for our members by removing all the work and hassle from shopping. Enabling our members to shop on the go is a key ingredient to our philosophy,” explains Ethan Song, Frank & Oak cofounder and CEO.
“Frank & Oak understands the importance of innovating with mobile. Together we’ve given the app a look and feel that will offer their members a rich and streamlined shopping experience,” added Jeremy Black, Director of Retail for Xtreme Labs.
Bonus: for a limited down, users who download the app and make a purchase from it can get 20% off by entering the promotional code "iFRANK20."