Tonight, Google has unveiled their Google Apps Marketplace - an app store for enterprise apps in the cloud.
The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps. Installable apps are easy to use because they include single sign-on, Google's universal navigation, and some even include features that integrate with your domain's data.
Using a set of APIs, third-party apps can deeply integrate their products within Google Apps which are already being used by millions of individuals, startups, small businesses, and Fortune 500 companies.
Toronto's FreshBooks announced this evening that their online invoicing service has been included in the Google Apps Marketplace.
"We believe that small businesses are the lifeblood of the economy," said Sunir Shah, Chief Handshaker and head of integrations for FreshBooks. "Tools like Google Apps have helped millions of small businesses chase their dreams by giving them an affordable, powerful leg up in a difficult economy. By extending into the Google Apps ecosystem, FreshBooks is proud to be able to give these businesses another vital key to their success: getting paid faster."
FreshBooks makes you look professional when it matters the most: when asking your clients for money. FreshBooks keeps your company's time and expenses organized; provides easy online payment options by Google Checkout™, credit card, or eCheck; and gives your clients detailed account statements. By making it easy for Google Apps customers to create and log into FreshBooks accounts from their Google Apps account, they'll have just one more leg up on the competition by impressing their clients and getting paid faster.
Take a minute to browse through the 3rd party applications that were included with the Google Apps Marketplace - you'll be impressed.