Mike McDerment of FreshBooks has promised to blog about the pending economic downturn and what it could mean to the kinds of professionals that FreshBooks serves. Looks like the LA Times beat him to it and gave FreshBooks an solid endorsement in an article titled When the Going gets Tough, Get Tough on Costs
Use technology efficiently Consider online accounting software, videoconferencing and online processes for more efficient operations. Entertainment lawyer Lindsay Spiller, who splits his time between his San Francisco office and Los Angeles, uses an online invoicing and time-tracking service to cut costs at his 4-year-old firm while maintaining a professional image. The Web-based service from FreshBooks in Toronto gives small-business owners and freelancers a relatively inexpensive and easy way to bill clients from anywhere, he said. “With the click of a button I can send an invoice to my client, and they receive a very nice-looking, professional-looking invoice that makes it also easy for them to pay,” Lindsay said.
Great coverage for a Toronto-based start-up and great advice for anyone concerned about how their business is going to make it through some stormy weather. Coverage like this could be what it takes to vault FreshBooks ahead of iBegin, b5media, and ProductWiki on the Toronto Start-Up Index for April.