FreshBooks Marketing hits the Road

by Rob Lewis | Culture

It's been a big week for Toronto’s invoicing and time-tracking upstart FreshBooks. Earlier this week they upgraded to version 4.3, adding an Expense Tracking feature, and today their RoadBurn Tour hit the road. FreshBooks is attending the Future of Web Apps Conference in Miami this week and then renting an RV to make their way to Austin for South by Southwest on March 7th. Why? To meet as many FreshBooks users as they can and spread the FreshBooks gospel. They'll be blogging about their adventures as they take customers out for breakfast, lunch and dinner in different cities every day. FreshBooks CEO Mike McDerment spoke last night at Third Tuesday in Toronto on Public Relations in a Web 2.0 world and Dave Fleet did a great job summarizing his talk. Being creative to find new opportunities to promote your brand was a key take-away for Fleet and the RoadBurn tour is an excellent example.

Overall, these guys really impressed me. They’re out there, trying all the online tools they can to communicate with their customers and rewarding them for their loyalty.

Starting next week, they'll be trying a 3 month online marketing campaign on the, so look for their slick banners and be sure to check out their online invoicing and time-tracking service.

Toronto, Ontario, Canada

In 2003, Mike McDerment, co-founder and CEO of FreshBooks, accidently saved over an invoice, snapped and decided to create a better way to manage his books and bill clients. Since then, FreshBooks has emerged as the #1 cloud accounting specialist for small business owners by helping more than 5 million people track time, organize expenses and invoice clients in the cloud. Known for... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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