FreshPoints is Canada's First Mobile Grocery Rewards Program

Canadians love to shop, and collect loyalty points, through lucrative loyalty programs. That’s why Toronto-based FreshPoints, which launched a few weeks ago, is betting that Canadian consumers want to keep collecting points in grocery stores.

As it stands, 94% of us are already part of a loyalty program like Club Sobeys. Founder Chris Bryson says his startup is Canada’s first mobile rewards program for groceries. The company wants to rethink how you earn and redeem points.

Emulating US examples such as Checkpoints and Shopkick, users of FreshPoints can check-in, to the grocery store nearest to them. That’s because Bryson’s team geo-fenced 4,000 grocery stores in Canada. With FreshPoints, it does not matter which grocery store or loyalty program you are loyal to.

Earn 50 points for downloading the app and making an account. Then receive an extra 20 points every time you check into a listed grocery store. In-store specials will allow you to accumulate points, by completing offers. In addition, one can rate and review any grocery item, via the in-app barcode scanner, for one point. Users even get bonus points for scanning product QR codes. Shoppers will have to self-identify products, via the app, to create grocery lists.

Once enough points are collected, consumers will be able to redeem rewards. FreshPoints is partnered with Amazon, Air Canada, Petro-Canada, Cineplex, Esso, Subway, Jack Astor’s, Swiss Chalet, Kelsey's, Milestones, Harvey's, and Montana's. If gift cards don't satisfy users, FreshPoints users can redeem for experiences instead. Those include shared plates, wine tours, discovery adventures, and golfing.

Users will also get personalized recommendations, that are based on past purchases, targeted offers, and be able to build lists from the full product inventory of their grocery store.

Unata is the parent company behind FreshPoints. Unata's shopper marketing platform allows retailers to use customer data, including transaction history, to deliver an instantly personalized experience to shoppers. This is how the retailer will target special FreshPoints, and discount offers, to the consumer’s mobile app. It includes both transactional and non-transactional events. That allows stores to engage customers inside, and outside the store.

The company is financially backed by Mantella Venture Partners, a $20 million dollar early stage fund. The firm invests up to $500,000 in market-altering internet, and mobile software businesses. Other Canadian recipients of funding from Mantella include Flixel, Shopcaster, Google-acquired PushLife, and Rogers-acquired Brave Commerce.

Company:
Mantella Venture Partners
Location:
Toronto, Ontario, Canada

Mantella Venture Partners is a $20M early stage fund with a hands-on approach to building technology companies in high growth markets. MVP invests in domain expert founders and surrounds them with an ecosystem of passionate, experienced operators that drive early market engagement into sustainable business success. more

Company:
Unata
Location:
Toronto, Ontario, Canada

Unata powers the future of 1-to-1 omni-commerce for retailers, interconnecting all digital touchpoints including circulars, ecommerce, loyalty programs and beacons through an omni-channel experience that links web, mobile, email and more. Unata’s award-winning platform integrates with a retailer's ERP/POS/loyalty systems and leverages their data with our machine learning recommendation... more


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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more




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