Frind gets Serious about a Paid Model

Posted by Rob Lewis

PlentyofFish's Markus Frind announced last week plans to add a pay option aimed at customers who want to show that they’re "serious" about meeting someone.

According to Frind's blog, PlentyofFish will sell “Serious Member” badges that will appear on members’ pages for three, six or 12 months. Serious members will be marked as such in search results, and their messages to prospective partners will be highlighted. I'll let him explain:

  1. On paid dating sites most buys are impulse and in the signup process.    Paid sites monetize on Impulse,  plentyoffish is going to monetize on user intent.   I believe we will have far more members that are serious than paid sites.   Its one thing to be tricked into paying (paid sites),  its another to go out of your way and pay for something.
  2. There will be no addtional features and funcationality for users,  this upgrade will be strictly to signal intent to the community.
  3. There will be no changes to existing users or new users.   The site will continue to work as it always has,  except some members can now choose to stand out more.

Good idea or bad idea for Vancouver's Godfather of Google Adense and Free Dating?

Company:
PlentyOfFish (POF.com)
Website:
http://www.pof.com
Location:
Vancouver, British Columbia, Canada

PlentyOfFish is the world’s largest online dating site, with over 80 million registered users. Beginning as a small start-up out of CEO and founder Markus Frind’s apartment in 2003, it soon revolutionized the online dating industry as the first free site. Since its inception, PlentyOfFish has offered the first and most advanced matching system in the industry and a series of personalized relationship tests for... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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