Glam Media buys Toronto's BBS Media for $10+ Million

Glam Media has acquired Toronto-based BBS Media for a reported $10 - $20 Million according to Bloomberg Businessweek.

Glam Media is a provider of Internet-advertising services targeting women and with the purchase of BBS Media they will begin selling ads on behalf of Web publishers catering to Canadian women. The acquisition of BBS also gives Glam extended ties to the Toronto company’s publishing partners, including Forbes.com, Washington Post Digital, Women’s Health Magazine

Under the terms of the acquisition, BBS Media’s co-founders, Mark Boxer and Brian Fields, will serve as VPs of Glam Media Canada, handling publisher and brand-advertising sales, and continuing to operate BBS within Glam.

According to PaidContent's coverage on the news, Glam also plans on unveil a new Canadian site this summer. Glam.ca will present the company’s usual range of lifestyle categories including beauty, fashion, health and wellness, and sports.

Company:: BBS Media
Website:: http://www.bbsmedia.ca
Location:: Toronto, Ontario, Canada

Our goal is to deliver branded environments that attract sophisticated, stylish and influential audiences across key passion points. Our services encompass Digital Media Advertising, Print Media Advertising, Creative Advertising Services, Consumer Insight and Market Research. Toronto based BBS Media was created in 2002 with the objective of becoming the most trusted, focused and effective media solutions provider... more

Company:: Glam Media
Website:: http://www.glammedia.com
Location:: Brisbane, California, United States

Glam Media is the pioneer and global leader of Vertical Media—a revolutionary new media model that combines our flagship properties with curated publisher sites and their passionate, engaged audiences. By pairing our 2000+ publishers worldwide with our own large and growing properties: Glam.com for women; Glam Entertainment for adults; Brash.com for men; and soon, Bliss.com for health and wellness seekers, our... more

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Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com. His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more

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