GlamMobile launches mobile advertising platform to compete with Apple's iAds

Posted by Techvibes NewsDesk

GlamMobile is launching a full-scale mobile advertising, content and social platform in North America, with specific partnerships in Canada designed to let brand advertisers reach target audiences on popular portable media devices. The platform comes with GlamEnable, a development tool for publishers who need both a mobile Web presence and in native applications for iOS and Android mobile operating systems.

It is a direct competitor to iAd, Apple's own mobile advertising network solution. GlamMobile also utilizes additional targeting capabilities such as geo-location, device type, mobile OS, etc. and a suite of high-impact, rich media, video and social ad units.

"With the increasing popularity of smartphones and iPads, our readers want access to more mobile friendly content," said Kimberley Seldon, Editor in Chief of Dabble Magazine. "Glam Media is enabling us to deliver highly engaging content anywhere, any time on any device."

"Mobile is a very powerful medium and the future of digital brand advertising is the ability to run deeply integrated and social campaigns across desktop and mobile," said Samir Arora, Glam Media Chairman and CEO. "With the introduction of GlamMobile, marketers can more effectively deliver super premium ads that are highly engaging to the right audience at the right time throughout the course of their digital lifestyle."

The Glam ad solution can run integrated campaigns for both online and mobile, allowing the same assets and creative to be used across digital media platforms, maintaining brand look and feel across all digital mediums. Glam's strategy is to organize mobile advertising around lifestyle contents by verticals, taking added relevance and targeting tips from successful desktop approaches and applying them to mobile. GlamEnable can also be used by third-party developers. 

Company:
Glam Media
Website:
http://www.glammedia.com
Location:
Brisbane, California, United States

Glam Media is the pioneer and global leader of Vertical Media—a revolutionary new media model that combines our flagship properties with curated publisher sites and their passionate, engaged audiences. By pairing our 2000+ publishers worldwide with our own large and growing properties: Glam.com for women; Glam Entertainment for adults; Brash.com for men; and soon, Bliss.com for health and wellness seekers, our... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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