Techvibes Technology News

Wavefront launches Ericsson Test Lab

Posted by Rob Lewis on Mon, March 15, 2010 3:39 PM · Filed under Vancouver , Wireless, Mobile · No Comments

Last week Vancouver's Wavefront invited wireless developers to attend its network test lab launch event featuring Ericsson. The new lab allows developers to test new wireless applications on a carrier grade HSPA+ mobile network connected to Ericsson’s leading edge Montreal Test Facility.

In addition to getting a sneak peak into what Ericsson believes the future mobile ecosystem will look like, attendees learned how to leverage the test facility and were introduced to the Ericsson Developer Program.

A number of videos were take at the event and posted online. Below is a quick tour of the Ericsson facility by Alan Swain, Director of Engineering Operations at Wavefront.

 
Company:
Wavefront
Website:
http://www.wavefrontac.com
Location:
Vancouver, British Columbia, Canada

Wavefront is the commercialization centre supporting the growth of British Columbia’s more than 1,000 wireless and new media developer companies.... [more]

 

Here's to marketers burning their boats

Posted by Prashanth Gopalan on Mon, March 15, 2010 3:24 PM · Filed under Calgary, Edmonton, Montréal, Ottawa, Toronto, Vancouver, Victoria, Kitchener-Waterloo, Atlantic-Canada · No Comments

Mitch Joel, journalist, publicist, president of Twist Image - a digital marketing agency - and author of the book Six Pixels of Separation, elaborates on the need for marketers to embrace the paradigm-shift afforded by social media tools. 

Joel contends that marketing will never be the same again, and that not only do marketers need to learn to experiment with social media tools as channels through which to ply their trade, but to also enrich and augment their traditional methods through them.

itbusiness.ca's Brian Jackson recently chatted with Joel and his interview is available online here.

Two days left to apply for BCTIA's 2010 Awards

Posted by Rob Lewis on Mon, March 15, 2010 2:15 PM · Filed under Vancouver, Victoria , Awards, Associations · No Comments

You've only got two days left to get your application in for the British Columbia Technology Industry Association's 2010 Technology Impact Awards.

Founded in 1994 by the BCTIA, the Technology Impact Awards celebrate the successes of our industry and the companies, people and innovation that continue to put British Columbia on the map and who serve as role models for others in our province.

As a Finalist or Winner, your company will benefit from the local, national and international exposure the TIAs deliver.

  • Recognition as a leading technology company that demonstrates excellence and sets you apart from the competition.
  • Exposure  through a variety of media channels, speaking opportunities, and year-round B2B marketing initiatives.
  • Opportunity to attract investment, new business, and talent.

Click here to view award categories and criteria and be sure to apply by March 17th. This year’s celebration dinner will take place on June 8th.

 
Company:
BCTIA
Website:
http://www.bctia.org
Location:
Vancouver, British Columbia, Canada

As the largest and most influential association representing BC's technology industry, BC TIA is dedicated to fostering growth and development in... [more]

 

Vancouver Twestival is a go

Posted by Rob Lewis on Mon, March 15, 2010 1:35 PM · Filed under Vancouver , Events, Twitter · No Comments

Vancouver Twestival Organizer Rebecca Bollwitt announced today that this year's Vancouver Twestival is on schedule for March 25th and tickets will be available later this week. Bollwitt has assembled a great team of volunteers and sponsors to help out with the event and there is no doubt it will be a huge success again this year.

Vancouver Twestival organizers have a few surprises in the works for the evening's entertainment but have already confirmed that Rob Cottingham will be providing comic relief, independent band Mojave will be performing, and SmartPics will be hosting a "Direct to Twitpic" photobooth.

Sponsors so far include venue sponsor CBC (The Audience Lounge @ Georgia & Hamilton), wine sponsors Hester Creek, Tinhorn Creek and Road 13, and Nordica Photography who will document the evening with pictures.

If you would like to get on board with Twestival in any capacity, contact them at @YVRTwestival or by email at TwestivalVancouver@gmail.com. Tickets will go on sale within 48 hours.

Social Media Fundamentals with BizLaunch

Posted by Nehal Kazim on Mon, March 15, 2010 11:03 AM · Filed under Toronto , Facebook, Social Media, Twitter · No Comments

Toronto's BizLaunch helps new entrepreneurs succeed through education and training. BizLaunch has advised over 20,000 new entrepreneurs worldwide.

Renée Warren is managing BizLaunch’s social media activities. Through a few questions, Renée explains what BizLaunch is currently doing for social media, what their strategy is and what they are doing to connect with their market.

Why are you on social media? What’s the purpose?

For BizLaunch, there are many reasons why we want to create a presence on social media platforms. One of the priorities of social media initiative is to get people onto their webinars and live seminars. Through social media platforms, BizLaunch has been able to build a relationship with our market and provide enough value where our prospects feel compelled to listen to our webinars and attend live seminars.

What content do you share with your following?

The schedule is based around the editorial schedule of large publishers. There is a theme for each month and the content reflects that theme. The advantage is that the topics of the posts are predetermined and can be scheduled in advanced; this is where the content strategy comes into place.

The content on the blog leverages what’s already being talked about. For example, if January was the month of location-based social networks, then the articles would reflect that theme.

What is your definition of a successful social media strategy?

The first metric everyone talks about is usually the number of followers on Twitter. But in my perspective, the number of followers can be misleading. BizLaunch looks at the number of followers but also the quality of the followers. If the followers are actual humans (not automated accounts) and if they are engaging with BizLaunch’s content, then our social media activities are successful.

What was one of your biggest challenges with implementing social media?

The biggest challenge was convincing upper management. With larger budgets allocated to other marketing channels, investing in social media doesn’t make sense logically. In the past, the more money you invest in a marketing channel, the higher the return; social media is slowly changing that.

What are your next steps for engaging people on social media?

We are starting up a video interview campaign whereby we bring in high profile entrepreneurs and have an open ended 10 minute interview in our studio here. Each video is launched strategically aligned with our social media posting schedule as well as our editorial schedule.

 
Company:
BizLaunch
Website:
http://www.bizlaunch.ca
Location:
Toronto, Ontario, Canada

BizLaunch Believes. We believe you should be your own boss. We believe entrepreneurship creates a better life for you and your family. We believe... [more]

 

ING Direct to launch new initiative at Toronto's Kool Haus

Posted by Karim Kanji on Mon, March 15, 2010 11:02 AM · Filed under Toronto , Events, Social Media · 2 Comments

After a successful tour of Canada with their Meet and Tweet, ING Direct is ready to take social media meetups to the next level.

On March the 24th, Toronto's Kool Haus will be playing host to ING's social media team as well as popular indie music star Lights.

ING Direct is promising to unveil an announcement that will allow consumers to "save your money anywhere".  What exactly is this event about?  We tried to find out but this is all we (and you) will be told:

Good question - we're coming out with something new to help you save outside the box, and we're inviting you to come celebrate. Shh, it's a surprise, so you'll have to come and see.  Think savings, but outside the box. It's a night of energetic entertainment, refreshing refreshments, tech-savvy giveaways, and plenty of orange. Cheers – the first two drinks are on us.

Besides getting some cool swag, attendees to this event will also be entered into a draw for one iPhone 3GS and one BlackBerry Bold 9700.

Visit SaveOutSideTheBox.Eventbrite.com to register and get more information on this event.  You can also follow the event on Twitter at #ingSOTB.

What do you think ING will be announcing?  Leave your comments and guesses below.

McGill Entrepreneur's Society hosts the perfect pitch

Posted by Rob Lewis on Mon, March 15, 2010 10:43 AM · Filed under Montréal , Venture Capital, Start-up · No Comments

On the March 22nd the McGill Entrepreneurs’ Society is hosting the Perfect Pitch from 5:00pm - 6:30pm. The informal event will welcome an entrepreneur and a Venture Capitalist to guide attendees to the perfect pitch and begin with five students pitching their business ideas.

Entrepreneur Benjamin Yoskovitz will share his experience raising funds for Standout Jobs and Montreal Start Up's Daniel Drouet will give the presenting students feedback on their pitches. Droulet will also share what VCs really looking for and the right way to catch their attention during an elevator pitch.

Students that are interested in pitching their ideas should email vp_internal@mcgillentrepreneurs.com before March 17th.

 
Company:
Standout Jobs
Website:
http://www.standoutjobs.com
Location:
Montréal, Québec, Canada

Standout Jobs is a new Montreal-based startup founded by Fred Ngo, Benjamin Yoskovitz and Austin Hill. We believe: The job market is broken.... [more]

 
 
Company:
Montreal Start Up
Website:
http://www.montrealstartup.com
Location:
Montréal, Québec, Canada

We invest in entrepreneurial teams with big visions and global aspirations looking to establish companies in Montreal. We provide seed level... [more]

 

Yorkdale Shopping Centre taps the Power of Social Media

Posted by Eric Floresca on Mon, March 15, 2010 10:10 AM · Filed under Toronto , Success Stories, Social Media · No Comments

At last week's MIXX Canada Conference in Toronto, Oxford Properties' Claire Santamaria and Yvette Bernard had a fascinating talk about their foray into the social media space for the contest Yorkdale is...You? to promote Oxford's Yorkdale Shopping Centre.

The promotion for the campaign included mall executions, and made use of email and online advertising to help spread awareness. They used social networks Facebook and Twitter with Flickr and YouTube added to the mix to help reach their audience and not only spread the message but to converse with them.

The contest was on the lookout for the faces of Yorkdale. The prize was a photo shoot with a professional photographer to be used as part of an upcoming Yorkdale marketing campaign, $1,000 in mall gift certificates and the most important thing - a reserved parking spot at the mall.

All you had to do was submit a photo and tell them why you should be the new face of what it meant to be upscale. It had over 1,400 entries when only around 700 were forecasted and 47 entires were chosen for the final voting phase.

Nine of the ten winning entries were chosen by a celebrity panel with the 10th being voted on by the public. At the end of the campaign they had 2.7 million online votes cast and over 130,000 text votes sent in and the most important metric of all 49% more sales per visits generated.

The case study showed how social media could drive retail traffic and engage with people, turning them into some of your strongest advocates. Now that this campaign is complete, in the future they will be going mobile as Kamar Shah of Vortex Mobile said later that day welcome to the mobile world.

TEDx Edmonton A Huge Success

Posted by Doug van Spronsen on Mon, March 15, 2010 8:50 AM · Filed under Denver-Boulder, Portland, Seattle, Calgary, Edmonton, Montréal, Ottawa, Toronto, Vancouver, Victoria, Kitchener-Waterloo, South-Florida, Atlantic-Canada , Digital Media, Twitter · No Comments

This past Saturday, Edmonton was host to it's inaugural TEDx event at the Trans Alta Barns (photos here) Mack Male and myself were on hand to live blog the event. TEDx is a  program that enables local communities such as schools, businesses, libraries, neighborhoods or just groups of friends to organize, design and host their own independent, TED-like events (click here for more information on TED).

The crowd was treated to a world-class line-up of speakers that shared their passions on a range of topics from open source genomics to mobile disaster response. Speakers talked on the theme of “Cultivating the Creative Economy”, and though limited to a strict 18 minute time slot as per TED rules, all made great use of the time and were truly inspiring.

The event was sold out and many more followed the live stream or on twitter, pushing the hashtag #tedxyeg to the number one trending topic in Canada on Twitter. To watch videos of the event stay tuned to the TEDx Edmonton website.

Speakers from the event were:

Tim Antoniuk Industrial design professor, dedicated to creative-economic-emergence Tim Antoniuk is an Associate Professor in the Industrial Design Program at the University of Alberta. Before coming to the University, Antoniuk co-founded Hothouse, a furniture design, retail and manufacturing company that sold its own line of products to over 750 international companies. Over the past decade, Tim’s design collaborations have won awards such as The Apple/National Post Design Effectiveness Award and an award in the furniture category of the Annual ID Design Competition. Tim has gone on to become a regular presenter/exhibitor at international design conferences and exhibitions on ideas that surround sustainable desire, morphing products and the emergence of a new economy and creative class (‘creative-economic-emergence’). Currently the principal investigator on a major research project with Droog/Renny Ramakers and a collection of designers/researchers from across Canada and Holland, the Luxury of the North project is exploring how Northern Canadian influences could positively influence the future of (sustainable) luxury products.

Cameron Herold has been coaching, speaking to, or helping entrepreneurs build companies on five continents. He launched BackPocket COO to coach & mentor young, fun, entrepreneurial, growth companies and help make their dreams happen. He is one of the country’s most innovative business leaders and was a leading force behind one of the most successful businesses of the decade, 1-800-GOT-JUNK?. As Chief Operating Officer of 1-800-GOT-JUNK? he helped to build a presence in 46 states, 9 provinces, and 4 countries while being ranked the “2nd Best Company to Work for in Canada” by Canadian Business Magazine and “the #1 Company in BC to Work for” twice by BC Business Magazine. Cameron helped the leading edge company grow from $2 million to $105 million in revenue in six years with no debt or outside shareholders, an awesome achievement by any standard. Cameron will be speaking at TEDx Edmonton on the topic of “Raising Kids to be Entrepreneurs”.

Andrew Hessel Genomic scientist and champion of open source biology Originally based in Edmonton, Andrew Hessel is a genomic scientist and consultant in DNA technologies. He is a strong supporter of open source biology for accelerating innovation and as a counterbalance to proprietary biotechnology. He is the founding director and CEO of the Pink Army Cooperative, the world’s first cooperative (open source) biotechnology company that is working to make personalized, affordable medicines for breast cancer. Andrew is also co-chair of the Bioinformatics and Biotechnology program at Singularity University, an interdisciplinary university whose mission is to prepare leaders for accelerating technological change. Working with leading academic and commercial groups, he has traveled the globe for more than 15 years in his exploration of digital biology, the successor to recombinant DNA technology which is transforming DNA into an easy-to-use programming language for biological systems. Andrew’s work is empowering a new generation of young researchers to tackle big biology-related problems like sustainable fuel production, environmental cleanup, superbugs and cancer. Andrew was featured as a speaker at TEDxSiliconValley in 2009.

Theresa Howland Western Canadian head of Canada’s 100% green electricity provider Bullfrog Power is Canada’s 100% green electricity provider. As Vice President, Western Region of Bullfrog Power, Theresa Howland is responsible for leading the company’s operations in Western Canada. Theresa has held progressively more senior positions in marketing and product development since joining the deregulated electricity industry in 1996. Prior to joining Bullfrog Power, Theresa oversaw business development activities for leading wind power developer, Vision Quest Windelectric, an independently operated division of TransAlta. From 2004 to 2005, Theresa served as Chair of the Board of Directors for the Canadian Wind Energy Association, and from 2002 to 2006, served as a Director. In this capacity, Theresa led and participated in cross-functional industry teams to develop strategies and policy recommendations to support wind energy growth in Canada. Earlier in her career, Theresa spearheaded a successful green power program for a major utility. Theresa received a Bachelor of Commerce from the University of Calgary.

Shafraaz Kaba Local architect passionate about urban design, art and architecture Shafraaz Kaba is an architect and partner in the firm Manasc Isaac Architects Ltd. in Edmonton, Alberta. He has also worked in design studios in London, England and Gilgit, Pakistan. Shafraaz is the founder of Media, Art and Design Exposed (M.A.D.E.) in Edmonton, a society which creates public programs that bring design, art and architecture to the public. In 2006, Shafraaz was named Vice-Chair of the Edmonton Design Committee, an urban design review panel for the City of Edmonton. Recently, Shafraaz has been involved with Edmonton’s Public Art Masterplan and is the Chair of the 2010 Banff Session committee, which will bring world-renowned architects to Banff to discuss current matters in design this April. In 2009, Shafraaz was recognized as one of Avenue Edmonton’s 40 Under 40 for his professional accomplishments and contributions to the community.

Shawna Pandya Entrepreneur working on new start-up leveraging smartphones for disaster response at NASA-Ames An Edmonton-grown export and currently based in Silicon Valley, Shawna Pandya is passionate about technology, innovation and social development. She is co-founder of CiviGuard Technologies, a start-up based at NASA-Ames in Silicon Valley that leverages smartphones for disaster response. As CMO for CiviGuard, Shawna handles the formation of new alliances, partnerships and the development of CiviTriage, a smartphone-based patient-triage-and-tracking system. In addition to medicine (University of Alberta), Shawna also holds backgrounds in entrepreneurship/innovation (Singularity University), space studies (MSc Space Studies, International Space University), and Neuroscience (BSc Hons, University of Alberta). Her published works include papers on telemedicine for the developing world, on neuroArm, the world’s first intra-operative, MR-compatible image-guided robotic arm for neurosurgery and a book chapter on space technology spin-offs for medical benefit. In her spare time, Shawna has launched Space Without Borders, a not-for-profit organization dedicated to leveraging space technologies for global development.

Grant Skinner is an internationally recognized leader in the field of rich interactive experiences. His body of work spans experimental interaction, applications, games, websites, installations, embedded devices, and mobile, with a recent focus on projects that span multiple environments. Grant fuses his experience with design, user experience, development, and business with a driving creativity to produce projects that push the boundaries of interactive technologies. While building his company gskinner.com into a leading interactive production shop, Grant has worked with a wide range of high calibre clients including AOL, BBC, Salesforce, Nissan, Adobe, GE, Atlantic Records, Comcast, EA, CNN, and DirectTV.

Sean Stewart Influential pioneer who defined the alternate reality entertainment genre worldwide Sean Stewart is an award-winning science fiction novelist, a groundbreaking figure in transmedia storytelling, and the most experienced and influential writer of Alternate Reality Games (ARGs) in the world. Currently based in California, Sean has founded four genre defining companies including 42 Entertainment and Fourth Wall Studios. After graduating with honors from the University of Alberta, Sean published a line of critically acclaimed science fiction novels, including the World Fantasy Award-winning Galveston. In 2001, he was the lead writer for The Beast, the project for Spielberg’s A.I. that invented the ARG genre and was named Entertainment Weekly’s #1 website of the year. He was lead writer on the I Love Bees campaign for Microsoft’s Halo 2 for XBOX, still considered the biggest ARG in history, as well as Year Zero, the groundbreaking transmedia collaboration with rock ‘n roll legend Nine Inch Nails. He was also writer on The Dark Knight ARG (Warner Bros), Vanishing Point (launch campaign for Microsoft Vista), and Dead Man’s Tale (campaign for Pirates of the Caribbean 2). In publishing, he has continued to push the envelope of the traditional novel with the transmedia Cathy’s Book, a New York Times and international bestseller currently published in twenty countries and a dozen languages around the world.

Krystle Dos Santos is an award-winning soul and jazz singer-songwriter. As one of URB music magazine’s “next 1,000 artists to watch,” in 2009, Krystle is a fresh face on the Canadian music scene. Her unique blend of dance beats, funky grooves and soft jazzy soul have inspired comparisons to Sade, Joss Stone and Jill Scott. Released in July 2008, Dos Santos’ self-titled debut CD was awarded Urban Recording of the Year at the 2009 Western Canadian Music Awards. Currently, Krystle is working on creating a new sound, dubbed “electro-soul”; combining electronic, urban beats, live instrumentation, soul vocals and an indie-pop vibe. Recently, Dos Santos has performed and collaborated with various Alberta artists including Dragon Fli Empire, members of Souljah Fyah, House DJ, Marzetti, and Politic Live. Her single “Shake Ya Body”, appeared on an episode of ABC’s Samantha Who? and has been released to commercial and campus radio. She is currently working on her sophomore concept album due out in summer 2010 to prepare for upcoming summer tours in Eastern and Central Canada as well as Music and Arts Festivals across the country.

Twestival Victoria : "Tweet, Meet, Give"

Posted by Trevor Postma on Mon, March 15, 2010 7:58 AM · Filed under Victoria , Events, Social Media, Twitter · No Comments

Twestival Victoria takes place on March 25th, as a fundraiser for Concern Worldwide. Last year the event raised $5000 in the name of charity, and hopes to build on that number this year.

“Twestival is a global Twitter fundraising festival with the motto 'Tweet, Meet, Give'”, explains Janis La Couvée.

Janis helped bring Twestival local to Victoria in Septmeber 2009. She is a long-time social relations volunteer (early 90's), and is witnessing firsthand the effects of Social Media.

“In my immediate neighborhood, I sit on an organizing committee for a local community event. We meet all year to produce a one day event. The same sized committe was able to plan and execute Twestival Victoria in just six weeks.”

“As a city, we came in second in fundraising, just behind Toronto who had over four times the number of participants.”

Victoria is an example of Social Media done right. The community is unique because of it's ability to translate online communication into face-to-face relationships.

This past week, the relationships Janis has built both online and off were able to once again benefit a worthy cause.

“Just this past week I decided to shave my head in support of Babes Go Bare for cancer, if I could raise $1000. And it happened! I've shaved my head twice before and NEVER raised $1000. The BC Cancer Agency will now benefit from my influence.”

It's stories such as Janice's that magnify the beauty of Social Media. She has an active network of individuals at her fingertips that can both read and share her messages.

“I love the possibility of increased connection, the ability to network with people outside an immediate geographical location (like a neighborhood), while at the same time still doing all the grass roots community building that is necessary to build capacity on the ground.”

It's individuals like Janice that make communities such as Victoria's click. It's always been this way, and always will be. It just so happens that the means for communication are improving drastically, complements of technology.

Victoria's success is largely a team effort. Organizations and events such as Social Media Club and Wordcamp help to educate the local businesses and people. There's also the local phenomena of Tweetups (#victoriatweetup), which frequently pop-up on a purely organic basis, that keep people connected and informed.

With the rules of Social Media as yet largely undefined, tapping into the mediums potential can be both intimidating and, as Janice explains, a lot of fun.

“To me, Social Media is a giant experiment, especially locally.”

“In the year to come, we hope to mentor the local not-for-profit community, and perhaps have more regular conversations with traditional communications and public relations professionals.”

To get involved with and learn about Social Media in Victoria there are a few resources worth noting. As mentioned, Twestival Victoria takes place March 25th, Social Media Club takes place the fourth Tuesday of each month* and Wordcamp Victoria happens May 15th. As for Twitter, the tag #yyj is as good a place to start as any.

*except for this month, to make room for Twestival