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Globalive Pledges to Launch Canadian Cellular Service in Mid-2009

Posted by Greg Andrews on Fri, September 5, 2008 1:24 PM · Filed under Calgary , Edmonton , Montréal , Ottawa , Toronto , Vancouver , Kitchener-Waterloo , Wireless , Venture Capital , Telecom · 3 Comments

globalive logoThe CBC ran a headline that's sure to please many Canadians - "New cellphone carrier launching in 2nd half of 2009". That new carrier is Globalive, who bought $442 millon of the Canadian wireless spectrum in the recent auction, covering every province except Québec. They aim to start next year in five cities: Toronto, Vancouver, Calgary, Edmonton, and Ottawa.

Of course, building out a national cellular network requires lots of money and IT World Canada reports that they are on the hunt for investment. $1.9 billion over a decade is the estimate of Globalive CEO Anthony Lacavera. A large chuck of the investment may come from Egyptian based telco Orascom, pending a lift of foreign ownership restrictions. For better or worse, it seems that foreign ownership is necessary at this time for mobile competition in Canada to get off the ground.

Globalive has jumped into the social media foray, launching Wireless Soapbox, a site where people can make suggestions on what they would like to see in a cellular service and vote on others suggestions. From there, they also link out to a Twitter account and Facebook page. This is a great start in customer relations, where the bar to beat the incumbants is low enough to trip over.

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3 Comments

Mother Pucker Hockey said on Fri, September 5, 2008 at 2:24 PM

Great! GSM? Hopefully it will be an awesome alternative to Rogers/Fido!

Greg Andrews said on Fri, September 5, 2008 at 2:36 PM

Yes, they will almost certainly go GSM. Even Bell and Telus are likely working towards a conversion to GSM.

Corby said on Fri, September 5, 2008 at 6:14 PM

The site is performing incredibly well, with thousands of visitors and over 1100 posts in the first 24 hours. Canadians are passionate about their wireless service!

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