Talbot Boggs of the Canadian Press has some interesting — and promising — news about the spending habits of Canadians on information.
Turns out we’re doing quite a bit of it.
He’s looked at Pricewaterhouse Cooper LLP's most recent Global Entertainment and Media Outlook, and it turns out that entertainment and information spending are at unprecedented levels:
Canadians spent $238 million in 2009 to access the internet through mobile devices such as the Blackberry and iPhones, and their spending on internet access will increase by an average of about 12 per cent a year in the future.
Further, consumer spending on TV subscriptions and video games in Canada is projected to grow at compounded annual rates of 6.8 per cent and 6.6 per cent respectively while internet advertising in Canada will grow at an annual rate of 11.7 per cent.
Lots of spending on information, but too bad it’s not going towards newspapers. Postmedia (formerly CanWest) is offering buyouts to many employees across the country, particularly in Western Canada. Part-timers are the worst hit, but full time staff are not immune either.
The times, some hippie once said, they are a-changin’.