Google Acquires Canadian Video Advertising Technology Startup

Posted by Rob Lewis

Google has acquired Toronto's mDialog, a video advertising technology startup in its investment portfolio. According to Google, mDialog represents the latest of their “ongoing investments in helping brands connect with high-quality video content.”

Relay Ventures led a $5 million series A round in mDialog in 2011.

In sharing the acquisition news last week, Google said it plans to integrate the mDialog technology and expertise into its DoubleClick Digital Marketing integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

RELATED: Google's Acquisitions by Country: Canada comes in at #2 with six

“mDialog founder and CEO, Greg Philpott, pioneered the concept of video stream management and successfully established the company as competitive force in the multiscreen ad market,” said John Albright, co-founder and Managing Partner of Relay Ventures.

“With the shift in advertising spend from TV to online and mobile channels, content creators will have a tremendous opportunity to generate even more revenue from their live and on-demand content following this acquisition.”

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more

Company:
mDialog
Website:
http://www.mdialog.com
Location:
Toronto, Ontario, Canada

mDialog gives you the power to cost effectively share the highest quality video of any size or length on the Internet. You control if you want to broadcast it to everyone or you can use our Narrowcast feature to only share with those that you allow. Now you can share your sensitive corporate content or your own video library with only people you want to. Our innovative mLoader software empowers you to easily... more

Company:
Relay Ventures
Website:
http://www.relayventures.com
Location:
Toronto, Ontario, Canada

Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting and creating new markets through mobile technologies. Unlike other funds, Relay exclusively focuses on software for mobile devices and the connected Internet, creating an unparalleled set of networks and resources that tangibly help founders build world-class companies. With offices in Menlo Park and Toronto,... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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