Google Acquires Music Curator Songza to Integrate with 'Play Music All Access' Subscription Service

Posted by Rob Lewis

Google has acquired Songza.

The software giant picked up the music playlist streamer for a rumoured $15 million, a paltry sum compared to the $4 billion valuation of Spotify and the $6 billion market value of Pandora, two loosely comparable services.

Google likely didn't buy Songza for its subscribers—a modest six million or so—or its revenue, but rather its curation technology, which it will look to integrate with its Google Play Music All Access subscription service.

"We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do," Songza said of Google's acquisition.

No immediate changes to Songza are planned, "other than making it faster, smarter, and even more fun to use," according to the company.

 

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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