Google aims to develop its brand further on Canadian soil

by Knowlton Thomas

googleGoogle has already said Canadian businesses lack strong e-commerce platforms. Well, they for one are doing something about it.

The search engine titan plans to strengthen its brand in Canada by growing its staff pool, primarily in sales, marketing, policy, and engineering.

"The message is very clear: Invest for growth in Canada," Google Canada's new head was quoted as saying in Metro News. Chris O'Neill said that Google has a very well-known consumer face, but the business recognition isn't there. Thus, he aims to ensure that Canadian businesses use more Google products and services - not just ads.

How much staff will be added is yet unknown, but Google currently has about 150 employees stationed in Canada, sprawled across offices in Toronto, Montreal, Ottawa, and Kitchener-Waterloo. Perhaps a Vancouver office may open.

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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