Google Glass Slips into Mainstream as Company Drops 'Project' from Name

by Tom Emrich

Google has dropped the word “Project” from their Twitter and Google+ pages for Google Glass and are now simply referring to Glass as "Google Glass."

Although they are downplaying the change, it marks a significant shift of Glass from an experiment that started more than a year ago to more of a mainstream reality leading up to a consumer launch just "months away."

The page updated rolled out at the end of the day yesterday with Google posting the following message on Google+:

When we created this page more than a year ago, we chose “Project” to recognize that we were all exploring something new. Back then, the Glass Explorer Edition was still just a hope and a dream. Now we have Explorers with their very own Glass dreaming and exploring with us. While we're still many months away from a wider consumer launch, we’re updating our page name to reflect where we are today.

The change comes just after Google confirmed they were nearly done rolling out Glass to many of their invitees earlier this month and just after the release of the XE7 software update which brought web browsing, search improvements and more voice commands to the device. 

According to TechCrunch, Google is estimated to have nearly 10,000 Glass devices out in the wild with 2,000 of these issued to developers and the remaining 8,000 on the heads of early adopters who are called Google Glass Explorers.

In talking with some of the Explorers here in Canada, it is thought that there are only about ten pairs of Glass north of the border with most of these devices in Toronto and Vancouver.

As one of the Google Glass Explorers, this name change symbolizes a passing of the torch. As the project ends for Google, it now lives with the Explorers themselves as we continue the experiment by using Glass throughout our everyday lives. I’ll be documenting my own experience with Glass over the next week here on Techvibes to help give you a glimpse as to what it feels to be living through Glass in Canada at work, home and play. So far I have been blown away by the technology and also the community that Google has created around the Explorer Program.

You can follow Google Glass on Twitter now under the handle @GoogleGlass or on Google+ using +GoogleGlass.

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

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Tom Emrich

Tom Emrich

Tom is a freelance consultant and blogger based in Toronto specializing in mobile, tablets and emerging technology. He has worked with independent developers, major media companies and start-ups on successfully developing, launching and marketing digital products here in Canada and abroad. His professional passion for technology is eclipsed only by his personal obsession with emerging... more

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