Today, Google announced that its social network, Google+, will soon become deeply integrated with everyone's second-favourite curated mobile magazine, Flipboard (the first, naturally, is the Canada-born Zite!).
The news was announced at the LeWeb conference in London, where a prototype was showcased. The integration will allow Flipboard readers to share and comment on content easily via Google+, a boost to a social network that currently bears resemblance to a ghost town.
However, Google didn't specify when the integration will launch publicly, nor when the Google+ API might open to other developers besides Flipboard. This offers great solo exposure for Flipboard until that point.
But perhaps the company that will benefit the most is Google's nemesis, Apple. While Google is plotting its own line of tablets that should feature Flipboard (the app has been planning an Android version for months), Flipboard is currently exclusive to Apple's iPad—so a more popular Flipboard app will directly benefit the App Store and iPad as much or more than Google or Google+ users.