Google launches a premium Analytics platform
A lot of small businesses use Google Analytics because it’s free and easy to use. However, as your business grows, 
you might soon require more advanced functionality and more dedicated customer support. This is something that you wouldn't likely get from a free tool.
Yesterday, Google announced the launch of Google Analytics Premium in response to this challenge.
“We learned from some of our largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety. Today we're addressing these needs by announcing a new option built for our largest customers,” says Enrique Munoz Torres, Product Manager, Google Analytics.
The product is available for a fixed annual fee in the United States, Canada, and the UK.
The company developed the new platform around the following pillars: more data, advanced tools, dedicated support and guarantees. Here’s an overview of how each pillar will help your business:
- Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
- Guarantees - service level agreements for data collection, processing and reporting
Google Analytics Premium was developed in conjunction with some of the company’s largest clients including Gucci, Travelocity, TransUnion, eHarmony and more. Now that the pilot test is over, the company is making the product available to all interested clients.
“We're more committed than ever to providing our customers, large and small, with options to measure and improve their marketing efforts. Google Analytics will continue to offer a powerful, free product as it always has and you’ll see plenty of new features and enhancements in the future. We’re pleased to help all of our customers to work more effectively with Google Analytics,” says Torres.
To learn more about Google Analytics Premium, you can contact the Google team or their authorized resellers. Here’s a short video which explains the product in more detail.
