Google Launches AdWords for Everyone, Offers $50 Million in Free Advertising

by Knowlton Thomas

Today, Google made AdWords for video available to everyone. The software giant is pushing this advertising platform as the next frontier of online ads.

Google points out that YouTube sees more than 800 million monthly visitors, making it by far the most popular video streaming site around, including in Canada. The company's model for ads on videos is a replica of its popular search ad model—advertisers pay for clicks and set budgets; they target their audience through filters and keywords; and they can measure the effectiveness of their spend through metric analytics.

Google also says it will give away $50 million in free Google AdWords advertising to help 500,000 business take the leap into video. New AdWords users can pick up a $75 credit for signing up.

Photo: Paul Sakuma, Associated Press

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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