Today, Google made AdWords for video available to everyone. The software giant is pushing this advertising platform as the next frontier of online ads.
Google points out that YouTube sees more than 800 million monthly visitors, making it by far the most popular video streaming site around, including in Canada. The company's model for ads on videos is a replica of its popular search ad model—advertisers pay for clicks and set budgets; they target their audience through filters and keywords; and they can measure the effectiveness of their spend through metric analytics.
Google also says it will give away $50 million in free Google AdWords advertising to help 500,000 business take the leap into video. New AdWords users can pick up a $75 credit for signing up.
Photo: Paul Sakuma, Associated Press