Google launches Canadian online movie service to compete with Netflix

by Rob Lewis

Google is going head-to-head with Netflix in Canada by launching a YouTube-based movie rental service. Known simply as YouTube Movies, the service which launched in the US earlier this year, is now ready for a Canadian audience.

The service allows users to rent new and classic movies for about $3.99 or $4.99. Users will have 30 days from the moment they rent a movie to begin watching it, and 48 hours to finish.

YouTube Movies will compete directly with Netflix, which offers Canadians unlimited access to thousands of movies and TV shows for a flat monthly subscription of about $8.

In order to avoid the wrath of the CRTC, the Canadian version of YouTube Movies will offer many more Canadian productions than its US counterpart. Google has established partnerships with several distribution companies such as Alliance Films in order to differentiate themselves in the market while also making it less likely that CRTC will want to regulate them over a lack of Canadian content.

Google's announcement comes just one day after Blockbuster Canada announced it's closing its remaining movie rental outlets.

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

Canadian Radio-television and Telecommunications Commission (CRTC)
Ottawa, Ontario, Canada

The Canadian Radio-television and Telecommunications Commission (CRTC) is an independent public organization that regulates and supervises the Canadian broadcasting and telecommunications systems. The CRTC does not regulate newspapers, magazines, cell phone rates, the quality of service and business practices of cell phone companies, or the quality and content of TV and radio programs. As an... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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