Google Launches New Ad Formats for Tablets and Smartphones

Google has released new ad formats for tablets. The software giant has been researching how people use tablets every day. In recognizing emerging trends, Google believes that tablet-specific ad formats will benefit user and advertiser alike. These rich media designs can be seen in the video below.

We’ve looked at how consumers engage with ads on tablets. Our research shows that they have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly. We are launching new Rich Media Designs for Mobile.  These templates will make it easy for advertisers to create rich media ads for tablets using existing assets (photos, logos, etc.) and then implement them across platforms (mobile, tablet and desktop).  Advertisers can use these templates in a number of ways, including to interact with a specific product, feature a collection of products or promote foot traffic to a specific store location.

Google isn't ignoring the search advertiser space either.

For tablet search advertisers, we are launching Media Ads in beta this week. Media Ads take advantage of the large, interactive touchscreen by bringing video directly into an ad on the search results page.  Advertisers who want to engage consumers with video content can now use Media Ads to provide an immersive and engaging video watching experience.