Yesterday, Google announced salient changes to its search engine. Most notably, it placed an emphasis on Google+.
We’re […] introducing three new features:
1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
This immediately caught the eye of venture capitalist and tech journalist MG Siegler, who called the move "a slippery slope for Google" and believes the U.S. Justice Department will launch another antitrust inquiry on the company as a result.
How on Earth is Google going to avoid antitrust inquiries? Google is using Search to propel their social network. […] I think anyone should be able to see how this is a very slippery slope for Google. And it’s surprising they would try this given the heat on them in other directions with regard to antitrust.
Shortly after, Twitter became the first company to respond to Google's changes, calling it a "bad day for the internet."
We’re concerned that as a result of Google’s changes, finding [certain] information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.
Now, today, Google has responded to Twitter's response. The company naturally defends Search plus Your World, saying they're "surprised" by the microblogging platform's reaction.
We are a bit surprised by Twitter's comments about Search plus Your World, because they chose not to renew their agreement with us last summer.
Who's right, who's wrong, and who's going to make the next move? These companies are remaining civil—and others like Facebook, Microsoft, and the government have yet to enter the fray—but this is a big issue just beginning to bubble. A bloody battle could be instigated in an instant.