Google is quickly becoming Apple's biggest problem.
The search engine king will launch its service to bring the web to television screens in the U.S. this fall - and in Canada and overseas next year.
Eric Schmidt, Google's CEO, said the TV service will allow full internet browsing via the television. It will be free, too, and Google is working with a host of program makers and electronics manufacturers to deliver their service to consumers.
“We will work with content providers, but it is very unlikely that we will get into actual content production,” Eric said after a keynote speech in Berlin. Sony said recently that it had agreed to have Google TV on its television sets. Samsung has also said it was looking into using the service, according to The Globe and Mail.
The announcement comes - probably not coincidentally - less than a week after rival Apple unveiled its new and improved Apple TV.