Google's URL shortener,, launched today - is it better than those already in place?

by Knowlton Thomas

goo.glThere's almost as many URL shorteners nowadays as group-buying sites.

Google has no (known) plans to start a group-buying site, but they have launched a URL shortener, the adorable "" - but what makes it different than competitors?

Not a whole lot, actually. has complained that is a shameless copy, referencing the classic adage, "Imitation is the sincerest form of flattery." So, currently there isn't much reason to choose over or or the countless shorteners that now exist. But if Google implements its wicked Google Analytics platform, that could definitely make stand out from the crowd. 

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

blog comments powered by Disqus

Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

Who's Hiring

Recent Comments

Powered by Disqus