Government Surprises Canadian Consumers with Unexpectedly Anti-Telco Commercial

Posted by Knowlton Thomas

In an unusually blatant attack on Canada's major telecommunications companies, the Canadian government recently released an online and television advertisement promoting competition and fair practices in the nation's wireless market.

The surprisingly blunt 30-second spot openly admits that "Canadians pay some of the highest wireless rates in the developed world" and confesses that the Big Three—Rogers, Telus, and Bell—own 85% of the wireless airwaves (and more than 90% of the consumer market).

 

 

The commercial acknowledges that Canadians expect "more choice, lower prices, and better service" before pushing them to Canada.ca/MoreChoices, which tackles those three areas of potential improvement.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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