Groupon? Non merci! In Quebec, It's All About Tuango
While Andrew Mason's Chicago giant may rule the roost in America and most of Canada, homegrown competitors are giving the company a run for its money in certain areas—and, in one place particularly, Groupon is actually getting trounced. Tuango, partially owned by Torstar, makes Groupon look irrelevant in the province of Quebec.
Tuango focuses specifically on the Quebec market, giving it a local- and custom-powered advantage. As a result, the company is poised to generate up to $30 million over the next year in Quebec alone.
The daily deals company sold over 10,000 vouchers for a Montreal restaurant chain called L'Academie this past summer, which resulted in $200,000 revenue in under a week from a single deal. This was, in fact, a new Canadian record for a daily deal in the restaurant category. But Tuango recently broke its own record—indeed, shattered it—by generating $333,000 in sales from a 5,600-voucher deal for restaurant Baton Rouge. And it's only a matter of time before this feat is repeated.
It has been suggested that Tuango is almost percieved as an ecommerce outlet, not a group-buying site, where consumers shop as if they were on Amazon. If deals can be do precisely applicable and relevant, the concept does hold water. And Tuango is the proof.
