Groupon’s G-Team Boosts Canadian Presence With Two New Markets

Groupon announced this week that it is expanding its G-Team philanthropic arm to Canada with launches in Vancouver and Abbotsford, B.C.

Groupon was born out of collective action and fundraising platform The Point in 2008, and later channeled its philanthropic roots into the launch of G-Team.

While Groupon enables shoppers to discover the best their city has to offer, G-Team further connects consumers to their cities by spotlighting local organizations. Facilitating support through the collective action-by-tipping point model that Groupon pioneered, G-Team campaigns are designed around an organization’s specific need, like fundraising to create school supply kits, but only ‘go live’ if a certain number of people agree to participate.

There is no cost for mission-driven organizations to participate in G-Team and all proceeds directly benefit the featured cause. This innovative approach to fundraising has raised more than $400,000 for local organizations across North America.