California's Grubwithus, a social dining network looking to take online connections offline over great food, today announced that it has acquired assets from The Social Feed, a Vancouver-based communal dining concept for the young and social.
The companies have stated that terms of the acquisition will not be disclosed.
Through the acquisition, Grubwithus continues its international expansion as it aims to become "the easiest way to meet people offline." Focused on building group meals organized around varied interests, The Social Feed’s business model is described as "complementary" to Grub and "will support and enhance the Grubwithus platform." Acquired assets include existing users and restaurant partners.
“Responding directly to feedback and requests we’ve received from our grubbers, we recognized that expansion into Canada was inevitable and necessary,” said Eddy Lu, CEO and co-founder of Grubwithus. “We see in The Social Feed the opportunity to sensibly grow and develop our brand by leveraging their established and proven presence.”
“We’re quite happy with this juncture,” said Alexander Close, Vancouver Editor and Co-Founder of The Social Feed. “From our experience, it’s clear to us that these services provide great value, creating an alternate option to the routine of restaurant dining while helping people connect in real life. It’s exciting for our followers to have the opportunity to join a larger, international platform.”
The Social Feed launched in January 2011 and hosts meals exclusively in Vancouver and Toronto ranging in size from 14 to more than 60 people. Alexander Close, Reggie Milligan, and Michael Brown, its three co‐founders, will serve as Canadian advisors to Grubwithus.
Grubwithus was founded in July 2010.